3 Amazing Life Insurance Postcards You Can Send

To generate quality leads with life insurance postcards, make sure your postcard is designed to grab attention and get prospects calling…

Like these 3 designs below!

1.) Use a BIG BOLD headline your prospects will notice

Ask yourself:

Does your headline “pop”?

You should see the headline first when you glance at your life insurance postcard.

Notice how the above life insurance direct mail piece grabs your attention right away with that in-your-face headline…

And after all:

Who wouldn’t want their family protected?

2.) Keep Design Simple So Prospects CALL For More Information

A cluttered life insurance postcard with too many words will overwhelm prospects.

Your life insurance postcard needs to:

• Grab attention with that bold headline (#1)
• Show your business’s credibility (professional headshot, logo, reviews)
• Offer something valuable (like a free quote!)
• And provide contact information.

3.) Make your call-to-action stand out like this example

NEVER assume your prospects know what to do with your life insurance direct mail…

You need to TELL them clearly, such as:

This life insurance mailer template, which shows in a bright red section the call-to-action AND phone number (“Get An Instant Quote Today!”):

I love how the bright red section almost “clashes” with the rest of the life insurance postcard because your eyes immediately draw to that area, which is what you want:

You want your prospects to SEE what they are supposed to do, and do it — aka, call you!

And remember this:

The most important life insurance direct mail marketing advice is marketing consistently! 

Whatever budget you can spend on your marketing, space it out so your prospects see your business and message consistently over time.

A one-shot life insurance postcard blast will likely not get you as great of results as prospects who see your message over 3 or even 6 months.

So grab a calendar, and organize sending postcards every 2 or 3 weeks so that when your prospects do need you (whenever that is), they think of YOU above your competitors.

Design and mail your own cards using the templates from this blog post! Click here to start designing now!